20 September 2016

What do children like to read?

Cambridge University Press and the German Book Office bring you a survey of what children like to read or access , to understand and evaluate how they feel about their educational materials and why they exhibit certain preferences. This learning survey provided a context for discussion with the diverse mix of teachers, publishers, authors and content creators at Jumpstart.

Mr. Ratnesh Jha, Managing Director Cambridge University Press talked about this survey at Jumpstart 2016.

The Survey delves into understanding learners preferences, and attempts to get student’s opinion on:

  • Their reading preferences

  • The time they spend on their devices

  • The influencers for making a choice on what to read and use for reference

  • What would they like to see more of in their textbooks

  • What components they spend time on and what does not interest them

  • Their opinion on gaming, discussions and use of other components linked to today’s books

The initial findings of the survey are extremely encouraging:

  • 41% read 1 to 2 books outside their regular text books

  • 30% read 3 to 5 books

  • 16% read more than 5 books

The rest do not read These students also have access to devices:

  • 68% have access to personal devices, shared with their siblings

  • 28%  use their parents devices

  • 4% do not use any device

On these devices among other things they access educational material:

  • 31% access learning resources daily

  • 48% access learning resources weekly

  • 13% do not access learning via devices

‘It is amazing to see the emerging pattern, that reading and use of digital content really complement each other and go hand in hand’, Preeti Hingorani, Head Brand and PR

Ratnesh Jha, Managing Director Cambridge University Press South Asia said, ‘The most important thing to note is that Teachers and parents remain the key influencer to what children read and view. Over 90% refer to advice from their parents, teachers or both. We are looking forward to get the opinion of students across India over the next few months. ’

The survey is open for the next three months and can be accessed at the Cambridge University Press website www.cambridgeindia.org and Jumpstart website.

You can participate in the survey directly at: https://form.jotform.me/61953944291464