Cambridge University Press and the German Book Office bring you a survey of what children like to read or access , to understand and evaluate how they feel about their educational materials and why they exhibit certain preferences. This learning survey provided a context for discussion with the diverse mix of teachers, publishers, authors and content creators at Jumpstart.
Mr. Ratnesh Jha, Managing Director Cambridge University Press talked about this survey at Jumpstart 2016.
The Survey delves into understanding learners preferences, and attempts to get student’s opinion on:
The initial findings of the survey are extremely encouraging:
The rest do not read These students also have access to devices:
On these devices among other things they access educational material:
‘It is amazing to see the emerging pattern, that reading and use of digital content really complement each other and go hand in hand’, Preeti Hingorani, Head Brand and PR
Ratnesh Jha, Managing Director Cambridge University Press South Asia said, ‘The most important thing to note is that Teachers and parents remain the key influencer to what children read and view. Over 90% refer to advice from their parents, teachers or both. We are looking forward to get the opinion of students across India over the next few months. ’
The survey is open for the next three months and can be accessed at the Cambridge University Press website www.cambridgeindia.org and Jumpstart website.
You can participate in the survey directly at: https://form.jotform.me/61953944291464